The colours of the logo are red, because the whole design of the campaign is based on the colours red and white.The Dom symbolises Utrecht (and of course has something to do with our end event).
We chose the colours red and white for the posters, because we believe the white on the red together is very catchy. The posters are supposed to have a certain ambiguity; therefore pieces of pictures of famous places in Utrecht have been cut out making them a bit more vague. The line saying ‘Do you know your city’ is typed with a playful typography.
Utrecht in the press:
Utrecht in the Running to become cultural capital of 2018, published on AD.nl, nov. 2008, in Dutch